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Marketing research
por
Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.
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Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.
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"Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as …"
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