Marketing 4.0

About this book

Marketing 4.0: Moving from Traditional to Digital is the much–needed handbook for next–generation marketing. Written by the world′s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today′s customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message