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Construindo Marcas Fortes
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3.8
based on 8 ratings
About this book
David Aaker introduz nesta obra o tema da identidade da marca, as associações pretendidas, e estimula gerentes e administradores a enxergar além dos atributos do produto.
Book Details
| ISBN13 | 9788560031955 |
|---|---|
| ISBN10 | 8560031952 |
| Pages | 344 |
| Language | PT |
| Import Source | Skoob |
| Created At | February 3, 2025 |
| Updated At | April 18, 2025 |
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