Elinor Milchan Seven

the long version

"SEVEN is a permanent video installation, displayed on two large format LED screens, at the iconic Times Square Building. The visual element of the video is light itself tracing the seven colors of the visible spectrum as they balletically move across the screens while a musical score by Avishai Cohen follows their poetical movements. Elinor Milchan's focus on the spectrum's seven colors subtly obliges the viewer to pay attention to the surroundings and appreciate the changing beauty of nature, and her use of color can function as a rudimentary visual alphabet for observing, organizing, and valuing its inherent complexity."--Jacket.