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Capa de Deciphering Advertising Art And Architecture New Persuasion Techniques For Sophisticated Consumers

a novel ·

Deciphering Advertising Art And Architecture New Persuasion Techniques For Sophisticated Consumers

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" ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker …

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the long version

" ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker ones.: -- Back cover.

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"" ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the …"

— Margaret

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