E-Operations Management

the long version

"Whether you're running an e-business, a traditional brick-and-mortar company, or a hybrid of the two, you have to manage people, information, and technology on a daily basis in order to support your company's goals and to ensure a quality experience for your customers. If your customer service and support aren't running smoothly and efficiently, or your suppliers can't seem to ship your products out on time, you're going to have a problem, no matter how attractive your Web site or how good your product is. Even in this brave new electronic era, there is still no substitute for effective operations management." "E-Operations Management shows readers how to adapt traditional operations management for the electronic world."--BOOK JACKET.