Handbook of visual communication

the long version

"This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline." "The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences."--Jacket.