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Marketing Warfare
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"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
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the long version
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
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""How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and …"
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