storiet v.2

theme

voice

language

sign in
Capa de How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It

a novel ·

How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It

por

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative …

start reading + shelf
  • ● 71% match for you
  • ● business & economics, literary fiction

the long version

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

M

Margaret's verdict

"This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers …"

— Margaret

highlights

what readers held onto

No highlights yet. Be the first.

discussion

what readers said

No reviews yet. Finish it; tell us what you found.