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Capa de Movie marketing

a novel ·

Movie marketing

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"Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies." "Movie Marketing also …

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"Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies." "Movie Marketing also includes chapters on merchandising and promotions and creating trailers."--BOOK JACKET.

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""Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) …"

— Margaret

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