Mail and telephone surveys

the long version

This book describes the step-by-step details of how to conduct successful mail and telephone surveys through the Total Design Method. Written for the person who has at least a rudimentary knowledge of the purposes and procedures of survey research and wants specific guidance on how to mount a mail or telelphone survey. Includes a discussion of past research on surveys, administering surveys and deciding which type of survey is most appropriate for your research. Extensively treats the principles of writing questions, and the construction of questionnaires for mail or telephone, as well as the implementation of each.