Risky business

the long version

In Risky Business, Daniel Janal, an online marketing and seasoned technology expert, takes a look at the numerous threats that can wreak havoc on corporations who promote themselves online. Posting cautionary warnings about external risks, Janal provides practical guidelines for setting standards for internal employee use, and - perhaps, most importantly - offers foolproof remedies and preventive techniques for effectively combatting cybercrime. Drawing an the advice of lawyers, law enforcement officials, government agencies, and investor relations professionals, it also reveals how you can protect yourself and your business. Risky Business gives you the bottom-line information you need to guard against web site risks - plagiarism, libel, copyright, and domain infringement; internal threats to company security - competitive spying, cyberindustrial espionage, employee abuse of Internet privileges; external attacks - stock manipulations from online investors, misinformation funneled through chat rooms, attach Web sites; and dangers to your financial well-being - online fraud, security violations, technical abuses that can affect individuals and organizations.