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Cover of Airlines

a novel ·

Airlines

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Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic …

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  • ● business & economics, sports

the long version

Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations.

M

Margaret's verdict

"Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an …"

— Margaret

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