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Cover of Strategic electronic marketing

a novel ·

Strategic electronic marketing

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"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing …

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"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.

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""Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on …"

— Margaret

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