The SOHO* Desk Reference

the long version

Running any size business is tough, but running a small office/home office (SOHO) has to be the hardest of all. Not only do you have to constantly concern yourself with the bottom line, you also have to deal with the hundreds of other issues that come up on a regular basis in any business. And, unlike your corporate counterparts, you can't just pick up the phone to call Legal, or Accounting, or Marketing to answer your questions. You have to do it yourself. The SOHO Desk Reference is the solution to that problem. Organized in an alphabetical format, from "ABC Classification System" to "Zoning," The SOHO Desk Reference includes almost 500 entries containing information and advice on a wide range of subjects of concern to entrepreneurs. These straightforward, easy-to-read entries provide not only a basic description of the subject covered, but also provide information on why the subject is important, what the trends are in the marketplace, when to act for maximum effectiveness, where you can go to acquire additional skills, who you should contact for more information, and how you can use this information in your business.