Trust matters

the long version

Trust Matters offers all health care professionals the vital information and tools they need to help invigorate their institutions, develop trust, and gain the confidence of the people they work with and the patients they serve. Clearly and persuasively, Michael H. Annison and Dan S. Wilford explain how to create an atmosphere within health care organizations in which people believe in each other and enjoy working together and - most important - in which trust flourishes. A practical resource, the book is filled with illustrative case examples and anecdotes from health care professionals that clearly demonstrate how successful organizations create and maintain trust. The authors offer concrete advice about how to lay the foundation for building trusting relationships and guidance for learning how to sustain trust over the long haul.