M-Business

the long version

The mobile Internet is transforming employee, supply chain, and customer interaction, and providing new innovation, cost-reduction, and revenue opportunities. M-Business tells you how to reposition and evolve business processes and enterprise applications to take full advantage of the coming tsunami of mobile business, a wave that is compelling and complex­­and overtaking your organization even as you read these words.Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies.M-Business focuses on the bottom line: how senior and financial managers can begin now to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology­­covered exhaustively by others­­to provide insight into the actual market drivers, enablers, and business applications.Exploring the many elements essential to developing an effective mobile framework, M-Business shows you how to:Understand the difference between m-business and m-commerce Recognize diverse value propositions and determine where you can best focus your efforts Construct a strategy and flexible mobile blueprint for your organization Incorporate mobility into your existing enterprise application framework, to meet potential threats as well as opportunities A core issue in business strategy­­becoming mobile­­impacts not only traditional enterprises but the entire hardware, software, distribution, and content industry as well. As a result, a new business ecosystem is being created before our eyes, one that will change competition, jobs, leisure, and lives.Using case studies and strategies of the mobile pioneers, M-Business shows you how to ensure your organization's place in this emerging reality. Wide-ranging and incisive, it will help you hit the ground running, and inspire you and your firm to create new capabilities and options in the coming mobile economy.