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Cover of Euromarketing and the Future

a novel ·

Euromarketing and the Future

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"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis …

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  • ● business & economics, education

the long version

"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.

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Margaret's verdict

""Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and …"

— Margaret

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