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Cover of Behavioral pricing

a novel ·

Behavioral pricing

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Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific …

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the long version

Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.

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Margaret's verdict

"Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change …"

— Margaret

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