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Complete Guide to Advertising
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With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write an ad; How to plan a …
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the long version
With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write an ad; How to plan a campaign; Selecting the best media; How to get the best deals on space; Why ideas should be pre-tested; When to schedule marketing decisions; How to commission photographs; How to choose effective type-faces; How to decide budgets - and much more.
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"With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and …"
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