Designing with type

the long version

Designing with Type is a unique combination of student textbook and professional reference. It presents a complete overview of the field of typography, from the origins of the alphabet through contemporary design. All type fundamentals are discussed - fundamentals that are inherent in all successful typographic design. Everything is explained clearly and precisely. Rather than overwhelming the student with an infinite number of existing typefaces, five are thoroughly examined: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica. Each typeface represents an important stage in the evolution of typography, and each is still widely used today. By working with these typefaces, guided by the design principles and projects presented in this book, the student learns how to use type creatively, whether it is to make type readable and esthetically pleasing or simply to attract attention.