That complex whole

the long version

"That Complex Whole: Culture and the Evolution of Human Behavior is an effort to develop a scientific study of human behavior that is at once evolutionary and cultural deals with such serious, scholarly issues as how best to define culture, the question of whether culture is present in other species, human universals and human diversity, the relationship between culture and behavior, and cultural and moral relativism. It covers existing models of the relationship between cultural and biological evolution, including the concept of the meme and the new science of memetics, as well as the author's own work on the role of culture in human communications that draws upon the study of animal signals."--BOOK JACKET.