E-commerce usability

the long version

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This guide is designed for software developers, project managers, business analysis and user interface designers, and does not require a background in human factors or usability. It presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use. David Travis is an international usability consultant, write and trainer. He specialises in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.