Values-driven business

the long version

"The premier title in the Social Venture Network (SVN) Series--SVN is a nonprofit network of the most prominent socially conscious business leaders in North America, representing Ben & Jerry's, Working Assets, Tom's of Maine, Eileen Fisher, Clif Bar, and many others. Find out more about the series * Combines the tried-and-tested wisdom of the co-founder of Ben & Jerry's and the chair of the Social Venture Network Advisory Board * Concise and practical format includes a self-assessment tool, checklists, and other user-friendly features * Listen to podcasts of Mal Warwick talking about Values-Driven Business on the Good Life radio show In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: * A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one * Hundreds of examples of business policies and practices that are both ethical and business-savvy * Checklists crammed with practical suggestions you can put to work today in your own business."--Publisher's website.