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Cover of Marketing Immunity

a novel ·

Marketing Immunity

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Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.

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  • ● 94% match for you
  • ● business & economics

the long version

Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.

M

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"Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products."

— Margaret

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