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Cover of Appetite for Innovation

a novel ·

Appetite for Innovation

by

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking. People traveled from all over the world to experience the wonder that chef Ferran Adrià …

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the long version

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking. People traveled from all over the world to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. *Appetite for Innovation* is an organizational analysis of elBulli and the nature of innovation.

M

Margaret's verdict

"The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking. People traveled from all over …"

— Margaret

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