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Cover of Demand

a novel ·

Demand

by

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only …

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  • ● 74% match for you
  • ● business & economics

the long version

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

M

Margaret's verdict

""Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of …"

— Margaret

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