Strategy and general management

the long version

"Strategy and General Management: An Irish Reader contains a wide range of contributions from leading authors, designed to reflect the broad and diverse nature of strategy and general management in an Irish context. Included are papers which explore the conceptual framework of this complex area, along with pieces which report the findings of empirical research." "The book was developed from the conviction that strategy and management have context-specific as well as generic characteristics and that Irish students and practising managers would benefit greatly from readings focused on Irish issues and experiences. In addition, indigenous research the field has grown in quantity, range and stature in recent years to levels which make a collection like this one long overdue."--BOOK JACKET.