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Cover of The customer is key

a novel ·

The customer is key

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Based on extensive research at a wide variety of companies. The authors show that management can take a more creative approach than only cost minimization to meet the competitve challenge.

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Based on extensive research at a wide variety of companies. The authors show that management can take a more creative approach than only cost minimization to meet the competitve challenge.

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"Based on extensive research at a wide variety of companies. The authors show that management can take a more creative approach than only cost minimization to meet the competitve challenge."

— Margaret

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