Public relations

the long version

Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection from Routledge's acclaimed 'Critical Concepts in Media and Cultural Studies' series answers the need for an accessible, one-stop reference work to make sense of the subject's vast and dispersed literature, and the ongoing explosion in research output. Edited by Robert L. Heath, a leading scholar in the field, the four volumes of the collection bring together classic and contemporary contributions to provide a 'mini library' of the best and most important research.