The way to win

the long version

Two political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns. Halperin and Harris tell how two families--the Bushes and the Clintons--have held the White House for a generation, and examine Hillary Clinton's prospects for extending this record in 2008. Bush's strategic genius is Karl C. Rove--arguably the most influential White House aide in history. Halperin and Harris reveal in behind-the-scenes detail what he actually does--his trade secrets for winning elections. In the case of the Clintons, the chief strategist is Bill himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style--identifying techniques that all candidates can use in their pursuit of the White House.--From publisher description.