Managing with integrity

the long version

Based on interviews with 125 CEOs of major U.S. corporations, Watson shows how it is possible for a business person to succeed and be ethical at the same time. He counters popular thinking about corporate America by presenting examples and anecdotes demonstrating how many executives tend to place what is ethical over what is expedient. Watson examines the strategies these leaders employ in the face of myriad challenges to character encountered in the day-to-day business world. ISBN 0-275-93865-4: $126.25.