21st century communications

the long version

"21st Century Communications addresses important business issues including the dramatic rise in transaction costs and the fact that many point solutions are hitting performance walls because of recent changes in the economic order, which is service centric. The tasks for which those solutions were designed have changed significantly. These are not problems that can be fixed; instead they require a pragmatic makeover and the development of sound business strategies. This is not an easy task and mistakes will be costly. Moreover this is not something that management should delegate, hence the need for a book that talks the language of business and not that of technology."--BOOK JACKET.