Trademarked

the long version

"In 1876, the first year of trademark registration, over 10,000 applications were made in Britain, David Newton, a trademark and patent specialist, has selected 222 of the most intriguing and visually compelling. Some are well-known names; others provoke interest because of their strangeness or the extraordinary tale they tell. From Carlsberg beer to Triumph cars, from Lillywhite's cricket bats and Blue Circle cement to Bird's custard, from Dents gloves to Ransome's agricultural machinery, and Lea & Perrin's sauce to Beecham's pills, Trademarked reveals the history of these brands, the companies which registered them, and how the brands have developed over the years."--book jacket.