On Target

the long version

"Founded in 1962 by Minnesota-based department store Dayton's, Target exploded in popularity during the mid-1990s and continues its success today. For over four decades, through its edgy products, innovative store designs, memorable image campaigns, and remarkably generous philanthropy, Target - the discount chain with the trademark bull's-eye - has developed a cult-like following among American shoppers. With exclusive merchandising partnerships with designers such as Michael Graves, Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to one of America's most profitable retailers, has made it hip to be spare by selling bargains and cachet.". "In On Target, business journalist Laura Rowley skillfully uncovers - through vivid firsthand stories, candid interviews, and in-depth research - the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success.". "On Target is the first behind-the-scenes look at the stunning success of America's hippest discount retailer. Both insightful and entertaining, On Target offers a rare glimpse into a company that closed the gap between quality and cost - and in doing so created a concept that hit the bull's-eye."--BOOK JACKET.