Right Face

the long version

"Right Face imparts the story of how the American conservative movement in the two decades following World War II managed to move from obscurity to the center stage of national politics. Based on extensive archival sources, the book provides an analysis of the movement's intellectual and organizational development. It recounts the often bitter struggle to define the meaning of conservatism in modern America, the search for influential national outlets, and the Right's actual plunge into electoral politics, particularly the well-planned takeover of the Republican Party machinery in 1964 and the resulting presidential nomination of Senator Barry Goldwater. An epilogue traces main currents in the evolution of American conservatism since the 1960s."--Jacket.