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Cover of Marketing Strategy Masterclass

a novel ·

Marketing Strategy Masterclass

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Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based …

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the long version

Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.

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Margaret's verdict

"Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a …"

— Margaret

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