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Contemporary strategy analysis

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Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.

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Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.

M

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"Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy."

— Margaret

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