EVA

the long version

Economic Value Added (EVA) is the topic of conversation in financial circles around the world, from Germany and Japan to Singapore and South Africa. A revolutionary strategy for creating corporate and shareholder wealth that measures a company's real profitability, it has been adopted by such prominent corporations as Coca-Cola, Eli Lilly, and Siemens AG - with spectacular financial results. Yet, despite its increasing visibility, most executives still only have a vague notion of what EVA is and what it can do for their company. EVA: The Real Key to Creating Wealth provides a complete, accessible overview that examines how EVA works, how it is measured, what it can do to structure incentives for employees, and why it is as potent as it is.