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Cover of Value-added marketing

a novel ·

Value-added marketing

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Introduces a new marketing concept and challenges the the established, but now outdated, marketing theories and practices. Shows how the stagnating consumer-goods industry can improve the competitiveness, and gives examples from different companies and markets.

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  • ● business & economics

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Introduces a new marketing concept and challenges the the established, but now outdated, marketing theories and practices. Shows how the stagnating consumer-goods industry can improve the competitiveness, and gives examples from different companies and markets.

M

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"Introduces a new marketing concept and challenges the the established, but now outdated, marketing theories and practices. Shows how the stagnating consumer-goods industry can improve the competitiveness, and gives examples …"

— Margaret

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