Fool's Gold

the long version

From Sir Isaac Newton's investment in the South Sea Company to the backers of WebVan, greed, speculation and delusion have been key drivers of business - and the human psyche - since the dawn of time. Packed with colourful real-life example, Fool's Gold looks behind the scenes and behind the headlines to explore the psychology - and expose the vested interests - that fan the flames of irrationality and doom so many of us to failure.