Customer-centered products

the long version

"This book will show you, as a manager, how to prevent failure by guiding and empowering your people to define and understand the right requirements early in the product development cycle." "Drawing on their 50 combined years of real-world product development experience in many industries - including aerospace, medical transportation, insurance, and military applications - the authors spell out exactly what's involved in "doing it right the first time." They provide tested methods for defining hardware and service products as well as software, a true rarity in handbooks on requirements."--Jacket.