The Managers Guide to Strategy

the long version

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little “brushing up” now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.The best strategies—and the most capable managers—are those that effectively match an organization’s capabilities with its customers’ needs. The Manager’s Guide to Strategy shows managers how to analyze a firm’s position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise—to the mutual benefit of both a company and its customers.