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New economy expression

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"David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a …

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"David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business."--Jacket.

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""David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an …"

— Margaret

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