Persuading People To Have Safer Sex

the long version

"This volume provides an engaging and comprehensive introduction to the psychology of AIDS preventive persuasion. Drawing on social science research, author Richard M. Perloff explains why people practice unsafe sex, suggests ways to use communication to promote safer sex attitudes, and discusses influences of AIDS prevention campaigns. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior."--BOOK JACKET.