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Capa de Mastering guerrilla marketing

a novel ·

Mastering guerrilla marketing

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"In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, …

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  • ● business & economics

the long version

"In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.

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""In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits …"

— Margaret

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