Direct Response Fund Raising

the long version

"This guide is designed to help you revitalize and invigorate your direct response program with the latest information on how to plan and execute successful campaigns in today's hi-tech environment, integrating old and new media to be more effective with traditional audiences while finding new audiences." "Aimed at making nonprofit managers, staff, and volunteers comfortable with using and improving their direct response fund raising, this guide emphasizes the need to reconnect with each medium - and understand what other organizations are doing with direct response. Here is comprehensive coverage geared toward developing a complete, up-to-date, and highly effective direct response program that will enable organizations to: harness today's increasingly powerful databases to create a focused relationship with each direct response donor; create profitable synergy by linking direct response with other fund development programs; increase profits through the synergistic use of video, the Internet, and television; understand how changing demographics mean changing tactics and strategies; and evaluate the effectiveness of the direct response program and revisit past principles that are still important to successful future direct response fund raising." "This book includes scores of real-life results related to the things that count - like response percentages, costs, and average dollar returns. There is also a CD-ROM with dozens of full-color samples of successful fund raising packages, all of which are backed by the expertise of renowned contributors. Direct Response Fund Raising is an indispensable tool to plan and execute bold and successful direct response campaigns that will boost donor and membership response rates quickly - and consistently."--Jacket.