Design language

the long version

Design Language brings fresh insight to students and practicing designers by examining the words they use. This compact volume presents 100 keywords with background, etymology and commentary. Whether the word is as familiar as edge or perhaps new to you, like synesthesia, you'll find yourself moving easily from one entry to the next, intrigued by the rich layers of meaning you discover. Teachers of design will appreciate the brief, clear, and inclusive presentation. The dynamic layout invites notation, making the book a starting point for personal vocabulary, both visual and literal. The sewn binding is tough enough for years of studio use, and the compact size will fit into a toolbox or pocket. Design Language understands that a book can't teach design. Instead, it helps people learn design, by using vocabulary to explore style, form, and composition.