Prime-time animation

the long version

"The essays in this volume critically survey the landscape of television animation, from Bedrock to Springfield and beyond. The contributors explore a series of key issues and questions, including: How do we explain the animation explosion of the 1960s? Why did it take nearly twenty years following the cancellation of The Flintstones for animation to find its feet again as prime time fare? In addressing these questions, as well as many others, the essays in the first section examine the relation between earlier, made-for-cinema animated production (such as the Warner Looney Toons shorts) and television-based animation; the role of animation in the economies of broadcast and cable television; and the links between animation production and brand image. Contributors also examine specific programs like The Powerpuff Girls, Daria, The Simpsons, The Ren and Stimpy Show and South Park from the perspective of fans, exploring fan cybercommunities, investigating how ideas of c̀lass' and t̀aste' apply to recent TV animation, and addressing themes such as irony, alienation, and representations of the family."--Jacket.