Edge strategy

the long version

"The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers{u2019} views of the world and then provides three different lenses through which you can see and leverage value: Product edge - How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge - How to create and capture extra value by adjusting your role in supporting the customer{u2019}s journey to and through your offering ; Enterprise edge: How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers."--From publisher description.